Amidst the bustling landscape of global tourism, Sri Lanka shines brightly under the vibrant leadership of Minister Harin Fernando, a dynamic force spearheading the nation's tourism initiatives. Recently, as Sri Lanka welcomed the inaugural flight of Arkia Airlines from Israel, Minister Fernando graciously shared his insights in an exclusive interview.
Question: How do you perceive the impact of the recent direct flights from Israel to Sri Lanka?
Minister Fernando: "The significance of direct flights on tourism is unequivocal, as evidenced globally and within Sri Lanka. With airlines like Emirates and Qatar Air operating multiple daily flights, along with Fly Dubai, the tourism landscape has witnessed a transformative surge. I am confident that Arkia's direct service will further amplify this momentum, attracting more Israeli visitors. To facilitate this, we've diligently addressed operational hurdles, affirming our commitment to fostering seamless travel experiences."
Question: What is the scope of Sri Lanka's tourism ambition?
Minister Fernando: "In 2023, Sri Lanka welcomed nearly 2.89 million tourists, and my vision is to surpass the 4 million mark by the end of my tenure. Tourism stands as a cornerstone of our economy, driving growth and prosperity across diverse sectors."
Question: How do you plan to enhance Israeli tourism to Sri Lanka?
Minister Fernando: "While Israeli tourism to Sri Lanka numbered around 15,000 in 2023, there remains untapped potential. Compared to neighboring destinations like India and Thailand, we acknowledge the need for strategic efforts to bolster our appeal. Israel holds promise as one of the top ten source countries for tourism, motivating us to enhance our offerings and strengthen bilateral ties."
Question: What distinguishes Sri Lanka's tourism offerings for Israeli travelers?
Minister Fernando: "Our pristine beaches, renowned for their surging waves, beckon enthusiasts from around the globe, including Israelis who frequent destinations like Weligama and Arugam Bay. Recognizing the allure of niche tourism, we're committed to amplifying experiences".
Q: How?
Minister Fernando: "For example, the current project I am working on is the establishment of an underwater museum of shipwrecks and sculptures at the bottom of the ocean. This is to attract divers as well. There are also other plans that are too early to talk about. Additionally, our rich cultural heritage and wildlife safaris promise immersive encounters, catering to diverse preferences."
Question: How does Sri Lanka accommodate the needs of kosher-conscious travelers?
Minister Fernando: "Understanding the unique requirements of kosher travelers, we've engaged with international entities to ensure access to kosher cuisine. While Sri Lanka's predominantly Buddhist culture offers vegetarian options aplenty, we recognize the importance of kosher certification. Collaboration with Israeli entities specializing in kosher provisions is welcomed, as we strive to create inclusive experiences for all visitors."
In conclusion, Minister Fernando extends a warm invitation to Israeli wholesalers specializing in kosher cuisine to explore partnership opportunities, underscoring Sri Lanka's commitment to enhancing accessibility and diversity within its burgeoning tourism landscape.
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